SEO stands for Search Engine Optimisation and describes the practice of ranking a website high in the Search Engine Result Pages (SERPs). The primary goal of SEO is to boost the amount of organic (i.e., unpaid) traffic to a website through appearing at the top of SERPs for particular keywords.
For a well-rounded marketing campaign, both will definitely play a significant role to guarantee the success of the business. SEO is primarily focused on the long-term goal of building your online presence, strengthening the image of your brand, and driving a consistent stream of highly targeted traffic to your website. On the other hand, PPC is more of short-term investment and focuses on driving traffic to your website and generating a healthy number of sales so that you end up with a positive Return of Investment (ROI).
On-page SEO refers to optimising the content of a page so that search engines are more likely to rank that page higher in the search result pages. There are a lot of other factors that play a significant role when evaluating on-page SEO – how long does it take for the website to load, have we included alt tags to all the images, have we made use of H1 title tags, have we included the keyword we are optimising for the appropriate number of times in the page, and many other ones.
Even though Google and the other search engines have been improving their algorithms on a frequent basis, we can only conclude that SEO has become harder over the years but certainly not dead. White Hat SEO has and always been the only practical technique for ranking higher in the search result pages, and all the Black Hat methods have been filtered out over the years by the changes search engine in their ranking algorithms.
As we previously mentioned the ranking algorithms of the major search engines, such as Google and Bing, have been progressively improving over the years to accommodate the latest technological advances and to diminish the effect of Black Hat techniques people have been coming up with. One of the most significant changes that have been introduced lately is the effect of how mobile-friendly a website is on the ranking. This change comes from the fact that over a half of the online visitors nowadays browse from their phones.
SEO is an expensive process that takes both a significant amount of time and money. In case you wish to do SEO on your own, our website provides all the necessary information for you to do precisely what we do to build SEO for our clients. You can start from our About page and then check out our Blog. Alternatively, if you have the budget and you can’t afford to spend this much time on building SEO on your own feel free to request a SEO Audit from us and we will discuss what we can do for you.
Keyword research is one of the most crucial analysis steps to take before starting to work on your SEO. It essentially determines which keywords you should optimise your content in the pages of your website. Please bear in mind that you should have realistic expectations for which keywords you can genuinely outrank your competition. For example – you probably won’t be able to outrank facebook.com if you try to rank for the keyword “facebook”. You can use the moz.com keyword explorer to find potential keywords to rank for. Alternatively, if you hire us, we will be able to carry out a comprehensive keywords analysis with the premium version of the tool that we have access to.
Whenever we negotiate the price for our service depending on your needs and budget, we will set the number of links we plan to make. We will include that in the contact we create as a guarantee for you that we will deliver what we promised.
We can guarantee you that we will only acquire do-follow links for you!
We at SEO Builder we only use White Hat techniques, and we thoroughly check the quality of all the links we try to acquire. We can guarantee you we won’t use any spammy techniques to generate low-quality backlinks to your website, which can only hurt your SEO in the long term.