SEO Checklist for 2019: A guide to maximising Search Engine Optimisation

by user January 12, 2019
2019 SEO Checklist A guide to maximising Search Engine Optimization

  • You can download the full Excel file at the end of this article.
  • The SEO checklist for 2019 aims at maximising the ROI from your Search Engine Optimisation.
  • The checklist is broken down into four major tasks: Meta Tags, Content, Link Strategy and Maintenance.

Introduction
The SEO checklist for 2019 includes the latest trends and guidelines for maximising the Return on Investment (ROI) from your Search Engine Optimisation. Initially, you should add every web page to the Excel file and mark the executed recommendations. This step would ensure systematic and trackable approach towards your digital marketing.
SEO Checklist for 2019

Meta Tags

There are 4 types of meta tags included in the SEO checklist. These are crucial for the search engines to understand what is your content and website about. By following these guidelines you will be able to maximise your On-site SEO and use it as a solid basis for your link building efforts.

  • Unique page title and keyword for each page
  • Title no more than 5-10 words, or 60 – 120 characters
  • Meta description tags are compelling and include keywords and phrases for that page
  • Meta description tags are 20 to 30 words or up to 155 characters, start with several strategic keywords and apply to the specific page.
  • Target keyword should be included in the URL for each page
Content and Structure
As we all heard the phrase “content is king”, the SEO checklist for 2019 depicts next the web content and it’s structure. Guidelines include keyword density, ALT tags for images, robots.txt and the sitemap. Nevertheless, effective redirects are a crucial ranking signal. You can refer to Yoast SEO plugin for further information.
Link Strategy
Link Building is #1 driving power of Google rankings. It is essential to diversify your SEO strategies, get links from relevant websites and include internal cross-site references.
Maintenance
Every website requires maintenance effort that include routine tasks like submissions, updates, accuracy and fresh content. You need to ensure that your website is indexed and crawled on a regular basis with no web errors. You have to update the already existing content with fresh information. Check the Excel file below for further information.

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