June. 16, 18
We boosted the Social Media presence by scheduling ten posts per day for two months on Facebook and Twitter. We created two separate Facebook games for Page Likes and Ticket sales
Furthermore, we used a tool to attract competitors Twitter followers to the band’s page and created a Facebook event that would be boosted two weeks before the gig date when tourists. Facebook Event is the best option to monitor interest and attendance for your gig but also effectively promote it.
The event marketing included flyering and postering around the venue again 2 weeks before the gig when tourists arrived in the city and looking for shows to see. Another idea we came up with was the fast food shops that have advertising boards with posters of events. We also created our tickets at a lower cost than the standard platforms, so if you buy your ticket on the street would be cheaper than buying it online.
This is the most essential stage of our plan as it attracts media attention and can bring high popularity for any show. We used our own already established network of contact but also requested the venue and Edinburgh Fringe website to provide us with a list of contacts that they use to promote events. We also had 50 free of charge tickets for journalists to attend the event. Nevertheless, we created a Press Kit to be sent including Flyers, Posters, Tickets, Short Bio & Story, Audio & Video Materials.
Along with the Band, we created an exciting voice over to promote the gig over the radio. We approached various radio stations including BBC Scotland and Radio 1 and created a list with offers and possible views of the advertising to choose the best ones.